U.S. technology Chief Executive Officers believe tech's growth will continue unabated for the next few years, with peak profits predicted by most for 2017 and strong hiring into 2017, according to a recent survey by KPMG, LLP. "While some industry observers wonder whether the tech run will continue, our survey of tech CEOs and their three-year view makes clear these leaders see strong revenue and hiring growth ahead," said Gary Matuszak, Global Chair, KPMG Technology, Media and Telecommunications practice. To drive their company's growth during the coming 36 months, the tech leaders' priorities are building their business with current customers and selling existing products. The focus on current customers also dominates tech CEOs' thinking in several areas.
Interacting more with customers is the top organizational priority, and the CEOs are taking steps to foster more customer-centric companies by training junior staff earlier in their careers to interact with customers, charging senior leaders to invest more time with customers and personally spending more face time with customers. "These chief executives also believe that having stronger customer or client relationships, and as a result gaining better insight, are key to overcoming what they cited as the biggest hurdle to innovation, rapidly changing customer dynamics," said Matuszak. Tech CEOs also identified that in the years ahead many see markets outside the U.S. producing a larger piece of their revenue and plan to increase investment there. Forty-three percent expect a greater proportion of revenue from outside the U.S. in the next 2–3 years, while forty-nine percent expect the same proportion.